What Are the Six Principles of Design?

Start with the six principles of design: balance, pattern, rhythm, emphasis, contrast, and unity. Just as instructional design models and methodologies shape your training strategy, so should these principles shape your basic visual strategy. By applying them, you can create high-impact visuals.

What Are the Six Principles of Design?

There are six principles of design: Balance, Contrast, Emphasis, Movement, Pattern, and Unity. Balance is the distribution of the visual weight of objects, colors, texture, and space.

The three types of balance are symmetrical, asymmetrical, and radial. Contrast is the juxtaposition of dissimilar elements.

The three types of contrast are chromatic, tonal, and spatial. Emphasis is the focal point of the design. The three types of emphasis are dominant, subordinate, and accent.

Movement is the path the eye takes through the design. The three types of movement are static, active, and dynamic. Pattern is the repetition of elements of the design.

The three types of pattern are regular, irregular, and random. Unity is the relationship between the parts of the design. The three types of unity are harmony, variety, and rhythm.

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